Australia’s Most-Read Golf Magazine, Inside Golf, has announced an expansion of their market-leading print distribution model, as well as a variety of online initiatives to further boost the title and provide a stronger voice to golfers than ever before.
Starting with the October issue, Inside Golf will be immediately available within Qantas lounges at all major airports throughout Australia (Sydney, Brisbane, Melbourne, Hobart, Adelaide, Perth, Gold Coast and Cairns.) The agreement will not only provide Qantas travellers with Inside Golf’s award-winning golf and travel content, but will also boost the exposure of the magazine (and its loyal advertisers) to the multitudes of travellers who frequent the Qantas lounges each month.
“We are extremely proud to have our magazine now available in Qantas lounges,” says Sam Arthur, Publisher and owner of Inside Golf. “We have long believed that our magazine offers some of the best Australian golf content in the industry, and to now be able to share that content with an expanded group of respected Qantas travellers is very exciting.”
In addition, Inside Golf has recently partnered with online distributor isubscribe (www.isubscribe.com.au/Inside-Golf-Magazine-Subscription.cfm ) which will provide a home-delivery subscription service for the magazine. An annual subscription to the magazine is set at $59, making it the most affordable Australian golf magazine available (roughly half the price of the other leading golf magazines).
“The home delivery model is in direct response to numerous reader requests over the years,” Arthur says. “While our magazine has always been available at clubs across Australia, we continue to get requests from readers who either can’t make it to their club every month, or who simply want to give it as a gift to someone who loves golf.”
In their online platforms, Inside Golf has also seen solid online growth over the last two years. A recently-relaunched Digital version of the magazine—which is now accessible via all operating systems across all devices—has been well received by readers, while a recent integration with Google News has also seen a steady uptick in website visitation.
Meanwhile, the magazine’s Facebook page (www.facebook.com/insidegolf), and their online email database/community have seen a meteoric boost in numbers.
“After two years of strong investment—in both time and money—our ever-growing Facebook community has clicked over to 20,000 fans, while our email database/community is well over 32,000,” Arthur says. “Most importantly, however, is that these are organically-grown, genuine, active, engaged Australian golfers who love the game of golf. They are a loyal and energetic community that, I believe, are second to none in terms of engagement, loyalty and value to advertisers.”
Click-through numbers for recent Facebook and email campaigns appear to back up Arthur’s sentiments, with some recent Facebook promotions reaching in excess of 150,000 people each, while Inside Golf’s monthly Insider E-News newsletter is currently enjoying a strong 30% open rate and 15% click rate (well above the industry average of 20% open/4% click rate). The weekly “Inside Golf Weekly” newsletter, too, is receiving a staggering 45% open rate and 15% click rate.
“We are actively delivering campaigns for our print clients every day throughout the year,” adds Arthur. “Currently, we’re running over 90 print and online client campaigns. Why? Simply because these clients want to get their brands exposed to the tens of thousands of engaged golfers who read our magazine each and every month. Our loyal advertisers all realise that we attract engaged and valuable audiences right across Australia and New Zealand, and we connect advertisers to our audiences in creative and highly effective ways.”
Inside Golf is currently distributed to over 400 golf clubs in Australia, with a total circulation of over 42,000 copies every month, audited by the Audited Media Association of Australia every six months. It is the only golf publication in Australia audited for monthly print numbers.
For more information: Call 1300 465 300, or visit www.insidegolf.com.au
A four-time winner of the Australian Golf Media Awards, including Best Photojournalism, Best Opinion, Best Column and Best Photographic Presentation, Inside Golf Group Editor Richard Fellner is the quintessential Golf Tragic, having played the game for over 50 years (but has never gotten any better!) He has played and reviewed courses all over the world, and has interviewed many of the great players of the game (including Jack Nicklaus, Tom Watson and Greg Norman). Richard is a member of both the Australian Golf Media Association and the Golf Society of Australia, and has been a featured guest on many Australian "sports talk" radio shows and networks, including ABC Grandstand, SEN 1116, Melbourne Talk Radio 1377, 2GB and others.
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