A DISTRIBUTION partnership between Champion Sports and PXG, a company dedicated to developing the world’s finest golf equipment and apparel, is set to ensure golfers in Australia and New Zealand have access to some of the world’s finest golf clubs.
In finally making its way to Australia the new partnership will enable PXG to expand its reach and provide top-quality golf equipment to a wider audience of players.
Following a limited distribution strategy, 50 top accounts in Australia will be supported by Champion Sports, with a similar model to be employed in New Zealand.
Additionally, in early 2024 Champion Sports will establish Australia’s first designated PXG performance centre in Hope Island, QLD, further reinforcing the commitment to delivering an exceptional experience to golf enthusiasts in the region.
Founded in 2006 and based in South Australia, Champion Sports is one of Australia’s largest independent distributors to the Golf industry, offering a strong sales, marketing and distribution infrastructure, backed by an experienced national sales team and strong industry partnerships with green grass pro-shops and off course stores. Champion Sports has a proven record of launching and building the brands they represent, while they continues to drive sales through the highest levels of customer service and support.
“PXG’s partnership with Champion Sports is another major milestone in our global expansion efforts,” PXG founder and CEO Bob Parsons stated. “We knew successfully growing our presence in Australia would require a partner with established channels and a deep market understanding. Champion Sports fits the bill perfectly.”
Champion Sports General Manager, Jason Bridge added.
“Champion Sports is both humbled and excited to enter into this distribution deal with one of the most iconic brands in the golf industry,” Bridge said. “The entire team at Champion Sports is extremely excited about adding another market leader to our existing portfolio. We look forward to bringing the brand to Australia and New Zealand in early 2024, while enjoying the same success Parsons Xtreme Golf is currently experiencing all around the world.”
ABOUT PARSONS XTREME GOLF (PXG)
Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to sport fashion apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.
PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories.
PXG’s professional staff includes numerous PGA Tour and LPGA Tour players.
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